Hi, I’m Alexia.

I’m a self-confessed sucker for a really good story.

So, I help brands tell one that makes people stop and listen.

With 7+ years of professional experience honing my skills in creative writing, copy editing, brand and creative strategy, I’ve spent a lot of time obsessing over stories and how to make them meaningful.

Having worked with agencies, in agencies, in-house, and as a freelancer, I bring a diverse perspective, an obsessive attention to detail, and a knack for burning the midnight oil to make sure a job isn’t just done, but done well.

From innovative start-ups discovering their tone of voice to household names hungry to conquer new ground, I’m quick on my thoughts, calm in the deep end, bold in my ideas, and collaborative in my approach.

Skills and services I can offer you:

  • Whether it’s poetry or campaign messaging, scriptwork or stories, mindful meditations or meaningful narratives, I work closely with the client and the brief to create unique texts that evoke emotion, ignite inspiration, and tell a memorable story.

  • Whether social ads, product descriptions, blog posts, email marketing, social copy, and all the words in between, with 7+ years of combined in-house, agency, and freelance experience, I’ve been there, done that, and still love it.

  • As much as I love writing my own words, I’m a big fan of poring over someone else's too. Whether you need a grammar groupie, someone to tinker with the tone of voice, or simply a second opinion, I’m your girl and I'll work with you to get those words just right.

  • One of a brand’s greatest assets is its story, so it’s a shame when it’s told badly. With my background in creative writing and 4+ years working closely with start-ups, I know how to get under the skin of a brand to dig out the golden threads and weave them into compelling brand strategies. Whether you need to refine foundational elements such as mission, purpose, values, and taglines, deepen your connection to your customers through thoughtful messaging, or create stop-and-stare campaigns that spark engagement, I’ll go all out to ensure your brand’s story makes a memorable statement.

  • While the things above are my bread and butter, here are some bonus bits and bobs I keep up my sleeve whenever the project calls for it:

    • Ghostwriting

    • Vocal Direction for narrated content

    • Production Management (pre-production through to delivery)

    • Project Management

    • Visual Direction

    • Customer Service Communication

    • Partnerships Management

View some work.

Read some words.

LET’S CONNECT

If you want to know more about me or you’d like to see if I fit your checklist, I’d love to talk.

Coffee’s on me.